A logo is basically a representation of any organization. It entails the characteristics of your business, represents the value system that your company stands for and is made up of text, symbol or pictorials. Now the question that you would want to ask is – ‘do I need a logo at all?’ Read on to know the significance of having a logo and then you can decide for yourself.
It creates a good first impression – As they say, ‘The first impression can often be the last’. Hence, it is important to have a smart looking professional logo for your company since it acts as the first impression for your business enabling people to decide whether or not they want to do business with you.
Visuals have a lasting memory – Science & research prove that our brain is trained to remember visual representations better than other forms. That is the reason why TV commercials are more effective than radio commercials. Hence, a logo would help to create a better recall about the work that you do in the minds of potential customers than having just text mentioning about it.
It conveys repute and being established – Having a logo for your business conveys to potential customers that they can be assured that they are dealing with a reputable source which is established in its line and surely knows how to do things the proper way. Thus, a good logo helps you get the much needed initial businesses required for creating a supply record.
It helps to create loyalty & association – The logo serves as a gateway by which your customers can associate with your business. The better service value you provide to them, the higher the value the customer attaches with your logo thus creates brand loyalty for the product or service that your business represents.
It helps to get better compensation – A logo denotes structured and organized business thus creating a trust factor for which prospective clients may be willing you pay you the compensation you deserve. If you do not have a logo or have a very unprofessional one, you may not be able to garner a worthy compensation for your service or product.
It sets you apart from the competition – There may be a lot of competitors in the industry that you are in. In such a scenario, a logo will certainly differentiate you from the existing players and create a distinct identity for your business.
Last, but not the least, the logo that you choose, summarizes your line of business in a precise and compact manner. Also, for prospecting meetings, it gives you a talking point with the potential customers helping you to lay the ground for the presentation of your business.